Executive Leadership
Chief Marketing Officer (CMO)
Lead our marketing strategy and build a world-class brand as we scale the unified API for AI models.
About the Role
As CMO at Routeway, you'll be responsible for shaping our marketing strategy, building our brand identity, and driving user acquisition and retention. You'll work closely with the executive team to create innovative campaigns that will define the future of AI infrastructure marketing.
Key Responsibilities
Develop and execute comprehensive marketing strategies to drive brand awareness and user acquisition
Lead brand development and ensure consistent messaging across all channels
Manage both digital and offline marketing campaigns with measurable ROI
Oversee content strategy, creative development, and marketing analytics
Build and lead a high-performing marketing team focused on growth and innovation
Collaborate with product and growth teams to ensure marketing aligns with user experience
Optimize marketing budget allocation and demonstrate clear ROI on campaigns
Requirements
Proven experience in marketing leadership with a track record of successful campaigns
Experience managing both digital and traditional marketing strategies
Strong understanding of brand development and creative campaign execution
Data-driven approach with experience in marketing analytics and ROI optimization
Experience leading and mentoring creative teams while maintaining strategic focus
Background in tech/SaaS marketing is strongly preferred